We place importance on our planning process
At PurpleCow Creative we place importance on our planning process.
It’s our road map to delivering great results. “A day of planning is worth three days of effort and expense.”
Great ads come from great ideas sparked by real insights into the mind and hearts of the people we want to respond to our campaigns. Before we can influence opinions, change attitudes, launch new products or re-invigorate existing ones, we will collaborate with you to survey the consumer terrain and identify the core issues.
The clearer our understanding of your needs, the more insightful our strategic planning and creative solutions will be.
Communication, culture, community
When everyone is communicating effectively, and in a positive working environment, brand becomes culture, and culture becomes a community.
PurpleCow Creative develops and produces outstanding creative brands that communicate in a simple, effective and relevant way.
We are an organisation that understands and respects how we present your products and services, and what creative imagery will have the desired effect to deliver your brand across the mediums that take you to market.
No matter what your need may be, PurpleCow Creative has the capability, experience and resources available to provide you with the best in creative, production, design, co-ordination and value.
Brand custodianship over the wide range of media options is our area of expertise.
Creating for the online community
At PurpleCow Creative we can strategically scope and develop an online existence for your brand or product which will cater precisely to your needs.
We know that market reach can be highly successful with the right electronic application, and this is why we can plan, design, build and maintain everything from media campaigns through to captivating websites.
Well designed and constructed online activities is only the beginning, measuring results, reviewing key response indicators and search engine optimisation statistics, review design and information issues all contribute to building online communities.
Ink on paper
Ink on paper is a traditional medium. From the invention of wooden typography, ink and paper have been a major part of our communications platform.
Print media continues to play an important role. PurpleCow Creative has the production experience to select the appropriate methodology to suit both the product and the budget.
Quality print production has been in growth demand by consumers and provides long lasting brand and product market infiltration.
PurpleCow Creative harnesses the value of print in all mediums and can provide cost effective print production, media placement or advice on the right package for your business and its products and services.
Where we add unique value is in the cohesive approach to print and online products, creatively and cost managed.
A bit of fun with a serious end
Memorable form of sending a message that entreating and of interest.
Video production can be as easy as a clip off your hand held phone, or it can be of high quality production that delivers clarity along with professional sound in music or voice over. It can be delivered and shred with an astounding number of people, yes sometimes even going viral.
Either way its an inherent part of any business communication with its market. The success depends on the “content” and the way in which the message relayed.
It penetrates your ear drums straight into your subconscious
There is not a consumer in the country that doesn’t have a radio device within range.
The fast pace or radio entertainment is a successful way of delivering your message to an alert audience. Outstanding radio advertising is placed in the right environment, on the right time slot and delivered by the most appropriate personality. Celebrity and brand run in conjunction today, as most celebrities consider themselves brands.
It’s a low cost medium that needs clever application and quality production support.
Begin with good ideas, end with results
We all try to avoid the advertisement, without success. Truth be known we depend upon them for information.
Like Radio there has bee considerable analysis in preparation of a success TV campaign. The combination of planning, creative conception and quality production is no easy task and the investment is substantial. Its not an amateur’s playground.
We have delivered well coordinated campaign with cost management in mind.