PurpleCow Creative

Digital marketing…Ooh,
and other things

Creative Thinking

We place importance on our planning process

At PurpleCow Creative we place importance on our planning process.

It’s our road map to delivering great results. “A day of planning is worth three days of effort and expense.”

Great ads come from great ideas sparked by real insights into the mind and hearts of the people we want to respond to our campaigns. Before we can influence opinions, change attitudes, launch new products or re-invigorate existing ones, we will collaborate with you to survey the consumer terrain and identify the core issues.

The clearer our understanding of your needs, the more insightful our strategic planning and creative solutions will be.

Brand

Communication, culture, community

When everyone is communicating effectively, and in a positive working environment, brand becomes culture, and culture becomes a community.

PurpleCow Creative develops and produces outstanding creative brands that communicate in a simple, effective and relevant way.

We are an organisation that understands and respects how we present your products and services, and what creative imagery will have the desired effect to deliver your brand across the mediums that take you to market.

No matter what your need may be, PurpleCow Creative has the capability, experience and resources available to provide you with the best in creative, production, design, co-ordination and value.

Brand custodianship over the wide range of media options is our area of expertise.

Digital

Creating for the online community

At PurpleCow Creative we can strategically scope and develop an online existence for your brand or product which will cater precisely to your needs.

We know that market reach can be highly successful with the right electronic application, and this is why we can plan, design, build and maintain everything from media campaigns through to captivating websites.

Well designed and constructed online activities is only the beginning, measuring results, reviewing key response indicators and search engine optimisation statistics, review design and information issues all contribute to building online communities.

Print

Ink on paper

Video

A bit of fun with a serious end

Memorable form of sending a message that entreating and of interest.

Video production can be as easy as a clip off your hand held phone, or it can be of high quality production that delivers clarity along with professional sound in music or voice over. It can be delivered and shred with an astounding number of people, yes sometimes even going viral.

Either way its an inherent part of any business communication with its market. The success depends on the “content” and the way in which the message relayed.

Radio

It penetrates your ear drums straight into your subconscious

There is not a consumer in the country that doesn’t have a radio device within range.

The fast pace or radio entertainment is a successful way of delivering your message to an alert audience. Outstanding radio advertising is placed in the right environment, on the right time slot and delivered by the most appropriate personality. Celebrity and brand run in conjunction today, as most celebrities consider themselves brands.

It’s a low cost medium that needs clever application and quality production support.

Television

Begin with good ideas, end with results

We all try to avoid the advertisement, without success. Truth be known we depend upon them for information.

Like Radio there has bee considerable analysis in preparation of a success TV campaign. The combination of planning, creative conception and quality production is no easy task and the investment is substantial. Its not an amateur’s playground.

We have delivered well coordinated campaign with cost management in mind.